The Influence Of Infographics

Example of various infographics in web design

What Are Infographics?

Infographics are a popular way to present either analytical data or information to users. Infographics are also hugely popular amongst web designers and website owners. We should know! Having the best website design is very important for your brand.

With the enhancements in HTML & CSS the past few years, it’s now relatively easy to implement infographics into a format best suited for the web. Previously a web designer or developer would only have the choice of using images to present infographics but this can now all be done using HTML5 & CSS3. This is great news as it means you’re information is not being stored in an image and your actual content for the infographic stands a better chance of being crawled/indexed by the major search engines.

Not only this, but web infographics also are easily updated. So there is no requirement to have your graphic designer rework a presentation should the data or information change over time. Perfect. Validating your data and standardizing it before you create an infographic creates a correct and precise visualization first time, data validating is becoming automated now to help the flow of businesses, look into sites like for more information.

Why Use Infographics?

As we’ve already mentioned, infographics are incredibly easy to update with a decent CMS (Content Management System) or by diving straight into the code. But one of the real benefits of using infographics in your website design is that it engages the user. You can even look at the conversion of Sketch designs, so any designs of infographics you have personally done, you can convert onto your website, making it personal.

One of the keys to a successful website is to engage users and keep them browsing through your web pages. When a site is presented in such a way that the user is genuinely interested in what may lurk on the next page it evokes an emotional connection to your site and builds trust. Plus, if it’s really engaging then there is a good chance that your content will be shared. This is commonly known as content marketing.

Below is a simple example of an infographic at work. So in this example, the focus is on how far a project has progressed. Certainly, makes things a little more interesting for the end-user right?

So the example above is just a very simple use of an infographic. But the boundaries of what can be done are pretty limitless. Infographics can be used for most if not all instances where you wish to present information in an interactive way. Some good examples of how infographics have been implemented can be seen on some of the websites that we have designed and developed here at westfourstreet.

Analytical Data

Another great way to use infographics is for analytical data. If you have ever used Google Analytics for example, you would have seen how site statistics and user information is displayed. Now can you imagine having to crawl through endless rows and columns of data? It wouldn’t make for a very pleasant user experience now, would it?

Screenshot of data presented in Google Analytics

You’re far more likely to have users return to your web pages if your content is rich and well presented. Infographics are not only a great way to present information but they can be good fun too. Many businesses have adopted the use of infographics to present information to their staff through their intranet or online portals.

The example above could possibly be used to display information regarding sales figures to staff. This interactive example is great because, within a small area of space, you’re providing quite a lot of information to users without the need to scroll or to locate specific data.

Infographics For Mobile Web Design

Where infographics really show their usefulness is on mobiles and tablets. If you have a lot of information to present to users, it could be painstaking for them to have to continuously scroll down the screen to view the content. But when the information is available all in one place and accessible with just a touch of a button or link it makes all the difference.

Users are given the freedom to skip between content effortlessly and always manage to find their way back without any issue. This provides the best possible user experience.

Many years ago before the enhancements in HTML and CSS, the use of Flash would have been the likely decision in order to achieve the examples above. But as most of us know, Flash is fast becoming a dead technology. With it being incompatible with many mobiles and tablets, it’s virtually a wasted exercise to implement your web content using this method.

We’ve been working in the web industry for over ten years and the recent enhancements to HTML & CSS have been astonishing.

Web Standards & Accessibility

Infographics also do not take up much of your website resources. If correctly coded, they will load quickly for users, they won’t slow down your website and they are 100% accessible. Which we think continues the trend that was set many years ago when web standards were first introduced. Websites should be accessible to everyone and infographics go a long way to achieving this.

If you think the use of infographics could be of benefit to you or your business, feel free to get in touch here or give us a call on Milton Keynes – 01908 967359 – to discuss your web design or web development requirements.