Although our clientele differs from month to month, our web design process, here at westfourstreet, follows some simple yet effective guidelines.
It’s very easy to have an initial meeting and then jump straight into creating website design concepts. But as exciting as a project can be, it’s vital to stick to some key principles in which we’ve developed over the years.
For a website to be effective, it needs to engage the end user. A website needs to invoke some form of connection with whoever is using it. How is this achieved? Understanding your target audience and giving them what they need efficiently and in a format that is clear to follow. Every target audience is different. For example, if you were a realtor and needed a website, you may need features that show off multiple homes as once, or perhaps have a feature that allows people to set their preferences, such as a two-bedroom house, or something with parking. You’d likely go to a site like https://www.ascendleadsites.com/real-estate-website/ because they can meet your needs rather than using a generic web design template that is basic and doesn’t give users the experience they desire. However, you need to understand the target audience in order to plan your website. Without understanding your audience, you have no idea what kind of website they would like to use.
Easier said than done right?
When we begin our web design process we don’t just take notes from a client meeting and jump straight in. We carry out our research.
Why Research Matters
Let’s put this quite simply. We know our industry. We know what’s on trend, we’re familiar with latest web technologies. We know all this because we purposely seek out this information and we attend web design conferences, exhibitions and attend workshops.
So when it comes to designing a website for a client, we believe that by immersing ourselves into the industry that our client is involved in, we begin to paint a picture of how our clients customers react to specific areas of content.
To give clarity to this, a good example would be the following two examples. Designing and developing a website for a school versus designing and developing a website for a business that exports steel. Two client projects in which we have been involved with.
So our target audience for a school website would differ somewhat to that of the target audience of a company which intends to attract potential customers wishing to purchase heavy duty steel.
A school website would and predictably be targeted towards parents or guardians. The end users would be seeking information about the school as a means to decide whether or not it’s a school they wish their child to attend. So in this case, the website design would lean more towards a more open and friendly concept. Focusing more on upcoming events and the results of the school from previous years.
A business which is more industrial and looking to increase sales or promote its brand is going to be more focused on its product and customer service. So the approach in this instance would lean more towards B2B and in turn the design of the site should reflect this.
It goes without saying that the UI (User Interface) can make or break the success of a website. If you provide your users with a good user interface, in turn they will get a good user experience (UX). Here are the basics of good UI – http://www.usability.gov/what-and-why/user-interface-design.html
The Web Design Process in 7 Steps
Our web design process follows seven clear steps:
- Establishing a project brief
- Client and specific targeted market research
- Design Concepts
- Website development
We’ve been extremely fortunate over the years to have been able to expand our web design service throughout Milton Keynes. Our varied clientele has enabled us to gain a genuine focus on specific projects and specific industries. In the same way that a song may be written to target a specific age group, the web design process is no different in that respect.
As we fast approach our sixth year as web design company in Milton Keynes, we maintain the same web standards we began with in regards to process. But our constant development as a business continues to evolve, thanks in part to the many varied projects we are fortunate enough to work on.
Alternatively, if you would like to speak to us regarding your own website and way in which we could possibly help you, feel free to say hello and drop us a line on Milton Keynes – 01908 967359 or contact us here.