What Should A Web Design Service Provide?
When so much focus is placed on the design of a website it’s easy to overlook the additional services that a web design agency can provide. We touched upon the fact in a previous post – Why Web Design Isn’t Just Visual, how much importance should be placed on functionality and the UX (user experience).
But in this article we are going to run through the additional web design services that can be provided to clients once their website has been designed and developed.
Search Engine Optimisation (SEO)
Your beautiful new website has been designed and following that it’s been developed and put through its paces during testing. A few amends later and it’s ready to launch. Great news right? Sure. Off it goes and you share the news with all your existing clients and your friends. Happy days. Or is it?
The possible new clients or customers you’re after aren’t seeing your well crafted website. Not only are they not seeing it but neither are the search engines. Why is this?
One of the key factors that makes up a web design project is SEO (Search Engine Optimisation). A professional web design agency should have the relevant skills in-house to optimise your new or existing website. There are fundamental tasks which should be carried out prior to a website launching.
From a development point of view it’s important to evaluate the speed of the site. Are the files compressed in order to speed up load times? Are the images optimised? Is there any unnecessary scripts being called upon which really aren’t required?
is your website making good use of a sitemap?
In addition to optimising a website to load quickly, various other checks should be carried out. For example, is your website making good use of a sitemap? The checklist of SEO tasks can be quite long but as part of any web design service, there should be consideration for optimising a website in order to give it every possible chance of being found by the search engine robots and your target audience.
Following on closely from SEO is providing clients with the tools (and training) to analyse their sites performance, search ranking, organic traffic, user demographics and the number of visitors to the site there is.
Because of how easy it is to get setup, we find ourselves offering this service to our clients at no cost to them. But a cup of tea is always appreciated!
Copywriting For The Web
Here at westfourstreet, we’re very fortunate to have two massively talented copywriters who understand that writing for the web is a different beast than writing for print.
users just want the key facts
As engaging and as stunning as a website may look and function, it would be a shame to have poor copy let it down. So taking the time to really care about your written content can make all the difference. It’s very tempting to write paragraph after paragraph about your history and your products, but truth be told – users just want the key facts.
Not only is a good copywriter worth their weight in gold for your site content, but they can also bring your brand to life through social media. Engaging posts with original ideas can help reach a new audience and deliver your business to a large number of individuals.
Read our article ‘5 Reasons Why Great Web Copy Is Important‘.
Many website companies or digital agencies offer website hosting to their clients (we do) and it makes sense to do this. Having complete control over a website from the server side allows for better maintenance of a site, regular daily backups and any software updates.
Due to the endless list of hosting providers these days, we find that our clients appreciate the fact that we’ve been in the industry of web design for a long time and can recommend a reliable hosting solution that matches their requirements.
Content Management Systems (CMS)
Back in the day a web developer could earn pretty well from making updates to various client websites. Nowadays there isn’t such a requirement for a web developer to carry out these tasks due to the number of user friendly content management systems freely available.
If you’re not familiar with the term ‘CMS’ it’s an area in which a site owner or administrator can log in and make updates or edits to their site. Popular content management systems include WordPress, Joomla, Drupal & Expression Engine.
Each one of the above content management systems are great and offer a very effective and cost saving way to keep your website content fresh, updated and relevant. Many of them also have built in tools which allow users to construct new pages with very little problem.
One of the first conversations we have with our clients is regarding the CMS and what each one can provide. There are times however that a client may have very specific needs and a more bespoke CMS is sometimes required.
So as you can see, there is a lot more to a web design project other than designing and developing a site. The above items give a brief overview to the types of web design services available.
If you would like to discuss a new project with us or if you’re looking to further enhance your existing website, feel free to contact us here or call us on Milton Keynes – 01908 967359