Is social media important and a worthwhile investment of time? That’s a question we get asked by clients a lot.
And we say…
Well, the answer varies, depending on each business and who their target audience is. The question to be considered is, would the target audience be active on social media platforms such as Facebook, Twitter and Instagram? For personal use? That would make sense. For business purposes? Perhaps not.
Generally, using social media to promote your business is a good thing, but it really does depend on what services or products your business offers. And you’ll need to work out which channel or channels are best for your business – you certainly don’t need to rush onto all of them all at once.
Say you’re providing a service directly to home shoppers, perhaps pet care services, or you run an online gift shop. It would make perfect sense to use social media to market yourself. On the flip side, it may be a hard task to try and convince those customers that your nuts and bolts are the best nuts and bolts on the market.
Business to business promotions
But that’s not to say social media isn’t the way to go if you have a product that isn’t sold directly to home shoppers. Business to business marketing can work on social media too, especially if you make good use of the promotional tools available. For example, ‘boosting’ a post via a paid-for advert which doesn’t have to cost you the earth. You can define your audience (the people on social media who will see your advert) by location, age range, and even their individual interests to make sure your content hits the people you want to be seeing it. Facebook have provided a useful insight into what their tools have to offer.
Up to date social media is best for business
Using social media can reap rewards when used correctly, helping promote your products and services and allowing you to engage with customers, but can also harm your brand if not kept up to date. Having several social media accounts which are left to go stale gives the wrong impression. It gives the perception that perhaps the business is no longer active or worse still, doesn’t really take their marketing or their customers seriously. Rest assured, if people are interested in your business, they’ll be checking out your website and social media channels before they invest in what you have to offer.
Don’t be afraid to ask for help
Above all else, though, the most important element is whether or not you have the time, resources and experience to use social media. It’s a nice thing to have, but it does take time.
If time, resources and experience is an issue, outsourcing this marketing would be a good idea. For only four to eight hours each month, and at no huge cost, you could keep your content fresh, run campaigns and keep your audience updated.
Keeping up to date is key
But it’s important to keep all channels up to date – if you’re updating your products and services on your website, don’t forget to update them on your social media platforms too, same goes for contact information. Different information on different platforms will just confuse your customers and they won’t know which one to believe.
Search engines love nothing more than fresh new content, so sharing links to your blog posts via social media would be a step in the right direction. But don’t fall victim to posting identical content everywhere, it needs to be repurposed to it’s fit for each channel.
Talk to us about your social media needs
So whether or you’re a start up business or SME, exploring the use of social media or revisiting your existing accounts to give them some TLC will prove worthwhile.
If you would like to discuss your social media options with us, we’d be happy to have a chat over a cuppa with you. Feel free to drop us a line here.